The Professional Certificate program in Digital Marketing is the path to advancing a career in digital marketing. This in-depth program will give you a broad overview of the digital marketing landscape, enable you to develop the most in-demand skills, and find your niche in this rapidly expanding field. The program will equip you with state of the art techniques and methods to build customer relationships, promote an organization’s products and/ or services and most importantly to track and monitor all activities online.
The program is designed, developed and delivered by a team of industry experts and aims to enhance the capabilities and skills required to enhance your career as a digital marketer. At the end of the program, you will gain a thorough knowledge of the core concepts of digital marketing and will have an in-depth understanding of how to effectively strategize and implement powerful digital campaigns.
The Digital Marketing Certificate Program includes one required and four elective courses. In addition, you will also have the opportunity to select a specialization course and deepen your knowledge in one of the most trending branches of digital marketing.
This Program is designed for marketing enthusiasts who are willing to begin a new career in digital marketing and get hands-on and practical knowledge on tools, techniques and modern trends of the industry.
Program modules:
The Problem will be divided into the following Modules:
- Module I- Digital Marketing (core course)
- Module II- Social Media Marketing (SMM) (elective course)
- Module III-Search Engine Optimization (SEO) (elective course)
- Module IV-PPC (Pay-per-click) Advertisement (elective course)
- Module V- Content Marketing (elective course)
Program Structure
In order to obtain a certificate, it is required that a participant take one core and one elective course. The core course is an overview of Digital Marketing, and the elective courses can be selected from any of the remaining four modules as mentioned above. These two courses combined will meet all the requirements to obtain a certificate in Digital Marketing.
During the courses, participants will be guided at all levels to create their own digital marketing plan. By the end of the program, the plan will combine all the integrated plan of your organization into a single plan with emphasizes on priorities and resources.
Enrollment: To enroll in AUA Open Education courses, please go through the following steps (see below for the Armenian version):
- Visit im.aua.am.
- Create an account by clicking New User Registration.
- If you are not a new user and already have an AUA account (having previously taken the AUA e-Math Test or applied to AUA), you should log into the account that you had created at that time.
- If you just registered as a new user, you will get an email asking to activate your account.
- Now, for registering to take a course, go to the Open Education tab, choose Adults (16+), then New Application, and apply for the course(s) you choose.
- After you register online, your application will be reviewed and you will receive an email acknowledging your application.
- Closer to the course start date, you will receive another email confirming your enrollment, requesting that you make payment before the course start date. The fee can be paid online via credit card or through the EasyPay terminal (located at the entrance to AUA). Alternatively, you may pay the fee via bank transfer to the American University of Armenia Fund, account 1570001024240100, Ameria Bank CJSC, indicating your full name (as in the registration) and the course you are paying for.
- The completed application together with the record of payment completes your enrollment.
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