THE SUBTLE ART OF USER EXPERIENCE

About the course:
This course will discuss User Experience (UX) as a whole. It will look into the history of the industry, its principles, how it is different from UI (user interface), human-centered design, design thinking strategy and best practices. The course will also discuss how to make sure the UX of a product and its branding work harmoniously. It will also include what product managers and owners who are not UX designers should know in order to be able to asses the quality of the design done. The training is designed to take 16 hours; it includes visual materials, case studies, discussions, exercises and Q&A sessions. The language of the instruction is English and Armenian.

Course objectives:
At the end of the course, participants will have a clear understanding of UX, UI and what needs to be considered when creating an application or product to make it user friendly, useful and successful. It will help participants to be able to communicate better with the UX designers in their teams and make better educated decisions that involve design direction.

Who is this course for?
This course is for individuals who are interested in starting their career in the field of user experience and user interface design as well as professionals in the IT industry who want to have a better understanding of the design process of a product or service. The course will allow participants to acquire an understanding of the industry, its methodologies and processes and how to go about designing a product or experience by following user centred industry standards.

Start date: 4 May, 2021
End date: 27 May, 2021
Duration: 16 hours
Schedule: Tuesdays and Thursdays (18:30-20:30)
Fee: 58,000 AMD

Enrollment: To enroll in AUA Open Education courses, please go through the following steps (see below for the Armenian version):

Visit im.aua.am.
Create an account by clicking New User Registration.
If you are not a new user and already have an AUA account (having previously taken the AUA e-Math Test or applied to AUA), you should log into the account that you had created at that time.
If you just registered as a new user, you will get an email asking to activate your account.
Now, for registering to take a course, go to the Open Education tab, choose Adults (16+), then New Application, and apply for the course(s) you choose.
After you register online, your application will be reviewed and you will receive an email acknowledging your application.
Closer to the course start date, you will receive another email confirming your enrollment, requesting that you make payment before the course start date. The fee can be paid online via credit card or through the EasyPay terminal (located at the entrance to AUA). Alternatively, you may pay the fee via bank transfer to the American University of Armenia Fund, account 1570001024240100, Ameria Bank CJSC, indicating your full name (as in the registration) and the course you are paying for.
The completed application together with the record of payment completes your enrollment.

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