In this course, you will learn how to master Social Media Marketing, Marketing through Facebook, Instagram and Messenger․ Everything you need to create a powerful online marketing presence…
You will learn what works and what does not work with online digital marketing and where to spend your time and effort. You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.
You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.
At the end of the course you will be able to:
- Understand the social media foundations
- Fully audit your organisation
- Plan goals and create a vision
- Build a social media strategy
- Understand the basics of Facebook, Instagram and Messenger Marketing
- Use advanced features of the most popular social networks
- Understand the wide scope of social media
- Understand the risks of social media
- Use social media not just for marketing, but for customer services & PR
- Understand the fundamentals of content marketing
Start Date: November 19, 2020
End Date: December 7, 2020
Schedule: Mondays & Thursdays, 7 PM – 9.30 PM
Duration: 15 hours
Fee: 59,000 AMD
About the Instructor: Hovhannes Petrosyan is working in the digital marketing sphere for more than 7 years and more than 10 years in a marketing sphere. Since 2015, Hovhannes opened his own digital marketing agency (DMS Digital marketing services), which provides social media marketing, contextual advertising, SEO, branding, web design and development, application promotion services and one of the leading companies in the Armenian market. Since 2016, more than 500 students had been attended his short-term or long-term courses.
Employees of the following companies had attended his courses ACBA Credit Agricole Bank, Ameria bank, AUA, International Committee of the Red Cross, Nairi Insurance., Digitain, The Loft, etc.
Enrollment: To enroll in AUA Open Education courses, please go through the following steps (see below for the Armenian version):
- Visit im.aua.am.
- Create an account by clicking New User Registration.
- If you are not a new user and already have an AUA account (having previously taken the AUA e-Math Test or applied to AUA), you should log into the account that you had created at that time.
- If you just registered as a new user, you will get an email asking to activate your account.
- Now, for registering to take a course, go to the Open Education tab, choose Adults (16+), then New Application, and apply for the course(s) you choose.
- After you register online, your application will be reviewed and you will receive an email acknowledging your application.
- Closer to the course start date, you will receive another email confirming your enrollment, requesting that you make payment before the course start date. The fee can be paid online via credit card or through the EasyPay terminal (located at the entrance to AUA). Alternatively, you may pay the fee via bank transfer to the American University of Armenia Fund, account 1570001024240100, Ameria Bank CJSC, indicating your full name (as in the registration) and the course you are paying for.
- The completed application together with the record of payment completes your enrollment.