The course will teach participants how to promote their business effectively online and develop a targeted digital marketing strategy that engages potential customers throughout the digital landscape and raises profitability. The course will cover the digital marketing techniques, demonstrating how to build a successful online marketing campaign for main digital channels.
By the end of the course, the participants will be able to understand the basics and main aspects of digital marketing including SEO, SMM, Google Analytics and Ads, Digital PR and more. The course will equip participants with tools and resources to pursue their career in digital marketing.
What You Will Gain:
Besides the benefits outlined above that are specific to your background, you will gain the following:
- A base understanding of the main digital marketing channels
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Paid Advertising
- Email Marketing & Lead Acquisition
- etc
- How to construct sales funnels
- Best practices and knowledge on selecting the right digital marketing strategy and channels for your business
- Online tools for an effective website and competitor analysis
- Create paid advertising campaigns for Facebook, Instagram & using Google Ads
- Digital Marketing trends
Start date: June 03, 2020
Schedule: Wednesdays, 7:00 PM – 9:30 PM, Saturdays, 11:00 AM – 1:30 PM
Fee: 69,000 AMD
ATTENTION! The course is a part of our Professional Certificate Program in Digital Marketing.
About the Instructor: Areg Vardanyan, MBA is a digital marketing expert with 6+ years of experience in the sphere working for various local and international companies. Currently Areg is a Co-Founder and CMO of ForgeFiction.com and professor of Internet Marketing at the American University of Armenia. Before joining ForgeFiction he also co-founded and was managing AYYO Digital Marketing Agency, a company that was covering all segments of digital marketing. Areg was also the founder and president of the Armenian Cyber Gaming Association, which was aimed at promoting e-sport in the country.
Areg has 3 years of experience teaching Digital Marketing to students with different backgrounds.
Enrollment: To enroll in AUA Open Education courses, please go through the following steps (see below for the Armenian version):
- Visit im.aua.am.
- Create an account by clicking New User Registration.
- If you are not a new user and already have an AUA account (having previously taken the AUA e-Math Test or applied to AUA), you should log into the account that you had created at that time.
- If you just registered as a new user, you will get an email asking to activate your account.
- Now, for registering to take a course, go to the Open Education tab, choose Adults (16+), then New Application, and apply for the course(s) you choose.
- After you register online, your application will be reviewed and you will receive an email acknowledging your application.
- Closer to the course start date, you will receive another email confirming your enrollment, requesting that you make payment before the course start date. The fee can be paid online via credit card or through the EasyPay terminal (located at the entrance to AUA). Alternatively, you may pay the fee via bank transfer to the American University of Armenia Fund, account 1570001024240100, Ameria Bank CJSC, indicating your full name (as in the registration) and the course you are paying for.
- The completed application together with the record of payment completes your enrollment.