This course is a study of hospitality marketing for hotels, food service, travel/tourism, special events, and destination operations. Special attention is paid to identifying Karabagh-specific destination and resort marketing opportunities. Development of a strategic marketing plan, market research and analysis, buyer behavior, market segmentation, competition analysis, e-commerce business, publicity and promotion, and business feasibility are discussed. Various career and entrepreneurial opportunities in hospitality marketing and management are introduced. Available in Gyumri, Dilijan, Yeghegnadzor and Stepanakert.

Share This: